Where It All Started
We’ve been at this a while. It began when our founder, Brian France, led the transformation of a regional sport called NASCAR into the multi-billion dollar global sports entertainment powerhouse you know it as today. Brian saw the potential in helping promising brands navigate the opportunities and perils of scaling to grow wisely, reach widely and impact meaningfully. Bringing together a dynamic team with an extensive network of resources and a broad array of expertise and experience, Brian formed Silver Falcon Capital – an entrepreneurially-minded direct investment firm that partners with extraordinary emerging brands to fuel their next phase of sustainable growth.
Our Approach
Our team’s hands-on approach coupled with our partners’ deep industry experience is a powerful combination to help companies at every stage. In addition to funding, we support our brands in strategy, product, design, finance, operations, and consumer marketing to build a strong foundation for growth.
Our Team
We are a team of experienced investors and entrepreneurs passionate about building experiences that have a positive impact on people’s lives.