Where It All Started
Our founder, Brian France, led the transformation of a regional sport called NASCAR into the multi-billion dollar global sports entertainment powerhouse you know it as today. Brian saw the potential in helping promising brands navigate the opportunities and perils of running and growing a business. Bringing together a team with a network of resources and a broad array of experience, Brian formed Silver Falcon Capital – a direct investment firm focused on partnering with growth-oriented businesses across numerous sectors. Drawing on experience across sports, media, and consumer industries, we partner with management teams to navigate growth, expand reach, and build durable businesses.
Our Approach
We take an active, collaborative approach with our partners. In addition to capital, we provide support across strategy, operations, marketing, and organizational development.
Our Team
Our team brings experience across investing, operations, and brand development, with a focus on disciplined execution and long-term results.