Silver Falcon Capital Bringing SKU Accelerator to Atlanta in Partnership with Goods & Services and Craft Catalyst

The Silver Falcon Capital team is excited to partner with Goods & Services and Craft Catalyst to bring SKU, the nation’s first CPG accelerator, to Atlanta in Spring 2022 to help serve as a catalyst for the Southeast’s consumer products industry.

Austin-based SKU was founded in 2011 with the mission of accelerating emerging CPG brands through a world-class program driven by a community of entrepreneurs and industry experts. Stemming from our desire to mentor brands with high-growth potential, Silver Falcon Capital began our partnership with SKU in 2020. Recognizing a gap in programs like SKU in the Southeast, the Silver Falcon Capital team partnered with Goods & Services and Craft Catalyst to bring SKU to Atlanta next year.

“The Southeast has lacked an organized structure and network to support entrepreneurs in the CPG space,” says SKU mentor and Silver Falcon Capital VP Paul Funkhouser. “Bringing SKU to Atlanta is the first step in establishing the Southeast as a focal point for CPG investments in the future.”

SKU Atlanta’s elite 12-week program will feature a best-in-class curriculum catered to the needs of later-stage start-ups and incorporates mentorship by successful industry leaders. Only six brands will be chosen for the Atlanta track, which will run from February through May. The curriculum will cover topics ranging from Mission and Vision, Branding, and Channel Strategy to Supply Chain and Innovation, allowing participants exclusive access to industry leaders and mentors to help them scale their businesses. Each participating brand will receive $20,000 at the end of the program. Of SKU’s more than 90 alumni, including Siete Foods, EPIC Provisions, and The Seaweed Bath Co., more than 90% are still in business today.

If you are the founder of a later-stage CPG brand and are interested in applying for SKU Atlanta, visit https://sku.is/atl/. If you’re interested in becoming a SKU mentor, visit https://sku.is/mentors/.